The goals I set at the start of the programme. This page is the baseline. My reflection and evidence show what changed, what held, and what surprised me.
After finishing my bachelor's in International Business Administration, I took two gap years to reflect on what I had learned. Travelling the world and exploring different countries and cultures gave me real-life examples of the cultural differences and business perspectives I had only read about. The time spent abroad taught me to be more self-dependent and to seek lasting relationships with people from all over the world, while broadening my horizon in ways that a classroom cannot replicate.
Coming back home, I felt that my learning journey was not yet complete. Change management was the one area of my bachelor's that had genuinely excited me, and the speed at which companies had been forced to change during the Covid pandemic only sharpened that interest. How do you guide an organisation through change? How do you bring different stakeholders with you? Those questions are what brought me to this master's. My ambition coming in was clear: to go from a change adventurer to a change connoisseur, and eventually to build my own consultancy.
I want to be honest about one more thing: I had never been as motivated and focused at university as I was at the start of this programme. The ING case in the Leading Change Projects course, the debate format, the quality of the people around me. It felt immediately like the right decision.
Five goals set at the start of the programme, written in my own words.
Alongside the main learning plan, I set a specific objective for academic writing: to implement the principles from Robert Cialdini's Influence: The Psychology of Persuasion in my argumentation and focus on clear, direct communication rather than the unnecessarily complex academic language I had found frustrating when returning to study.
I had a genuine frustration with how academic papers are written. Researchers use elaborate language that limits rather than expands who can use their findings. My goal was to balance the academic register with what I actually believe good writing should do: make ideas accessible without losing precision. That principle has shaped how I have written across this portfolio.
Looking back from the end of the year: what I achieved, what shifted, and what surprised me. For the full story, read the Self-Reflection.
"The plan gave me direction. What actually developed me was the things I could not have planned for: the conversations, the rejections, and the moments where theory met a real person in front of me."